Top 10 Best Websites 2010
My good web design quality ratings for each of the Scratchmedia Top 10 best websites of 2010.
In December 2010 Ben Hunt, principal web design consultant with Scratchmedia, a London UK based web design
agency who design and develop web-based applications for clients all around the world published the Top 10 Best Designed Websites in the World 2010.
Ben Hunt is known worldwide for creating websites that are visually appealing, easy to use, compelling and
convert. Ben has over 15 years experience in design, marketing and usability. Ben’s agency Scratchmedia designs and
develops marketing web sites, blogs, ecommerce stores and innovative Web2.0 applications.
Ben has written several books on good website design and in my opinion is one of only a handful of web designers
who really understand the broad spectrum of design considerations that go into making an effective and purpose
Unlike most top website lists the websites chosen for Scratchmedia’s top 10 had to do more than just impress
with their design. As Ben Hunt says about a website “It needs to communicate with visitors, identify with them,
speak to them both emotionally and with information.” A website also needs to be designed to get found by more of
the right people and compel more of them to take action.
This sums up Ben Hunt’s philosophy on web design and it’s also the closest to my own.
In no particular order were:
Scratchmedia's Top 10 Web Designs 2010
What I did with this top 10 list is to evaluate the home page of each of these website against my webpage
evaluation checklist which looks at over 150 elements of good web design across 12 main categories of design which
- Page Weight & Loading
- Navigation & Orientation
- Help & Support
- Page Errors
- Visitor Control
- Visitor Language
- Keeping Visitors Informed
- Visual Design
- Conversion Potential
- Search Engine Optimization
Following the evaluation of each homepage it was possible to determine a web design quality rating for each page
based on how well the page scored for the 150 elements of good design.
For each of the Scratchmedia Top 10 websites for 2010 (listed in order, from highest rating to
My Good Web Design Quality Ratings
TVLicensing.co.uk – Rated 7.4
Bolwell-RV.com.au – Rated 6.3
Sussextipis.co.uk – Rated 5.9
Philosophersnotes.com – Rated 5.6
Gilesrevell.com – Rated 5.2
UK.moo.com - Rated 5.2
37Signals.com – Rated 4.9
BMIVoyager.com – Rated 4.6
Crowleywebb.com – Rated 4.6
Yesiamprecious.com – Rated 1.8
The maximum web design quality rating score possible using the checklist is 10.
In general the aspects which separated the high rated sites from
the lower rated sites were web page optimization, conversion potential and search engine
||If you would like your site to be considered for the Top 10 best web designed websites
for 2011 and a $500 prize then submit your site to the Web Design Awards 2011.
Website Audit Expert